AI, Strategy & Leadership for Consumer Brand Teams
This is where I unpack what I’m seeing in the market as a fractional executive for consumer brands. You’ll find practical, experience-backed perspectives on AI, omnichannel strategy, leadership, manufacturing and the future of work—written for private equity–backed companies and founder-led DTC and omnichannel brands.
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Frequently asked questions about this blog.
Who is this blog for?
I write primarily for leaders at private equity–backed consumer brands and founder-led DTC and omnichannel businesses—CEOs, operating partners, and senior leaders across marketing, commercial, product, and operations.
What topics do you cover?
I focus on AI and analytics, omnichannel strategy, leadership and culture, manufacturing and supply chain, and the future of work—always anchored in the realities of running and growing consumer product companies.
How often do you publish?
Typically, one or two posts a month. The goal is depth and practical value, not volume.
How does this connect to your client work?
Most articles grow out of honest conversations with client teams—patterns I’m seeing in the market, frameworks that work, and lessons learned from leading consumer brands through growth and change.