About CPCO consulting

Helping consumer brands and their investors turn strategy into execution.

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What I’m known for

I bring together brand and commercial strategy, operational discipline and team leadership to help organizations:

  • Clarify positioning and brand story in crowded consumer categories

  • Design go-to-market and channel strategy across wholesale, retail, DTC and marketplaces

  • Optimize product and portfolio architecture for growth and margin

  • Lead digital and AI-enabled transformation, especially in marketing and commercial execution

  • Build scalable operating rhythms and teams that can sustain growth

My focus is always the same: connect strategy to the realities of execution, and make it easier for teams to do their best work.

Who I work with

Private equity & portfolio companies

PE firms and portfolio leaders typically bring me in when they need an operator who can:

  • Translate an investment thesis into a practical roadmap

  • Support a management team through a new growth phase or leadership transition

  • Strengthen commercial and operational foundations ahead of a financing or exit

I’m comfortable partnering with investment committees, operating partners and boards, and working alongside your internal portfolio ops team.

For more detail on how I support sponsors and portfolio companies, see: CPCO consulting for Private Equity

Founder-led DTC & omnichannel brands

Founders usually call me when:

  • Growth has created complexity and strain on people and processes

  • The business is expanding from DTC into wholesale/retail/marketplaces, or the other way around

  • They need to clarify focus and priorities, not just spin up more initiatives

  • They’re making first senior leadership hires and want those leaders to succeed

My role is to help you scale in a way that protects what makes your brand special while building the structure you need for the next stage.

For a deeper look at how I work with founder-led brands, visit: CPCO consulting for Founders

How I work

I support clients in a few flexible ways:

  1. Fractional Executive

    • Acting as a fractional CMO, COO or senior commercial leader

    • Owning a clear agenda, leading teams and driving outcomes

  2. Embedded Advisor / Operating Partner Support

    • Partnering with PE sponsors or founders to shape and pressure-test strategy

    • Supporting management teams through key initiatives or transitions

  3. Strategic Advisor & Coach

    • Coaching CEOs and functional leaders

    • Helping teams make better decisions, prioritize, and build healthy operating rhythms

Regardless of the engagement type, I bring the mindset of a long-term owner not a short-term consultant.

A bit more about my approach

I’m a builder at heart. I enjoy working with leadership teams that are curious, ambitious and willing to confront hard tradeoffs.

You can expect me to:

  • Ask direct questions and give clear, actionable feedback

  • Bring structure, but keep it practical and right-sized for your stage

  • Focus on business outcomes, not just activity

If you’re leading a PE-backed consumer brand or a founder-led DTC/omnichannel business and you need experienced executive support, I’d be happy to explore how we might work together.