Private Equity & Portfolio Companies

I help private equity firms and their consumer portfolio companies turn investment theses into executable operating plans.

I’m Chris Parkhurst, founder of CPCO consulting and a fractional executive and advisor focused on consumer products. My experience spans outdoor, action sports, lifestyle, and sporting goods brands, with leadership roles including CMO, COO, and Senior Executive Vice President.

I’ve led businesses from roughly $40M to $350M+ in revenue, across North America, Europe and the Pacific Rim, in both privately held and publicly traded environments.

Where I create value

I work with sponsors and portfolio management teams to:

• Translate the thesis into a roadmap
  Align brand, product, channel, pricing, and operations with the value creation plan.

• Strengthen commercial performance
  Clarify positioning, optimize product portfolios, improve channel mix, and build data-driven marketing and sales capability.

• Support integration and complexity
  Help teams navigate bolt-ons, multi-brand portfolios, and omnichannel go-to-market.

• Build scalable operating rhythms
  Put in place practical planning, measurement, and governance so the business can execute consistently and report clearly to investors and boards.

How I engage

• Fractional executive for a portfolio company (fractional CMO, COO or senior commercial leader)

• Embedded support to operating partners on specific initiatives or companies

• Advisor to management teams, especially CEOs and new functional leaders

If you’re looking for an operator who can sit comfortably with both sponsors and management, CPCO Consulting is built for that role.