https://www.cp-co.net/blog daily 0.75 2025-12-16 https://www.cp-co.net/blog/effective-leadership monthly 0.5 2025-12-16 https://www.cp-co.net/blog/omnichannelsuccess monthly 0.5 2025-12-16 https://www.cp-co.net/blog/future-of-work monthly 0.5 2025-12-16 https://www.cp-co.net/blog/brandblueprint monthly 0.5 2025-12-16 https://images.squarespace-cdn.com/content/v1/5e78f2b05c0ac823c208270b/1ba3ca66-d8b8-44cc-a186-7753cbf11b40/Brand+Strategy+Framework.jpg Insights - Strategic Blueprint - Make it stand out Strategy Development Workflow https://www.cp-co.net/blog/layeringai monthly 0.5 2025-06-23 https://www.cp-co.net/blog/embracingai monthly 0.5 2025-06-20 https://www.cp-co.net/blog/manufacturing-in-america-time-to-get-strategic monthly 0.5 2025-06-20 https://www.cp-co.net/blog/category/Radical+Candor monthly 0.5 https://www.cp-co.net/blog/category/Leadership+%26+Culture monthly 0.5 https://www.cp-co.net/blog/category/Lean+Enterprise monthly 0.5 https://www.cp-co.net/blog/category/Operating+models monthly 0.5 https://www.cp-co.net/blog/category/Strategy monthly 0.5 https://www.cp-co.net/blog/category/Digital+Transformation monthly 0.5 https://www.cp-co.net/blog/category/Omnichannel+%26+Go-to-Market monthly 0.5 https://www.cp-co.net/blog/category/Talent+Development monthly 0.5 https://www.cp-co.net/blog/category/AI+%26+Analytics monthly 0.5 https://www.cp-co.net/blog/category/Brand+Strategy monthly 0.5 https://www.cp-co.net/blog/category/Performance+Marketing monthly 0.5 https://www.cp-co.net/home daily 1.0 2025-12-16 https://images.squarespace-cdn.com/content/v1/5e78f2b05c0ac823c208270b/1592354908870-VKVBM0M2RS6DBSBEXNHQ/Europe2015-4371.jpg CPCO - Who I Help Built for Growth-Focused Founders and Brand Leaders I work with CEOs, founders, and senior leaders who are: Scaling from single-channel to omnichannel or DTC Navigating digital transformation and e-commerce growth Repositioning or revitalizing a mature or plateaued brand Building or rebuilding high-performance commercial teams Based in the Seattle area, I partner with brands across North America in outdoor, action sports, consumer products, and lifestyle categories. Services Fractional & Advisory Services I bring 20+ years of leading global brands: K2 Sports, MSR, Therm-a-Rest, Cutter & Buck, and iFixit to help you focus on the core levers of sustainable growth. 1. Brand Strategy & Positioning Clarify your brand’s role in the market Develop distinctive positioning and messaging frameworks Align brand architecture across product lines and channels 2. Digital Transformation & Performance Marketing Build or optimize your e-commerce and DTC strategy Design performance marketing programs tied to P&L goals Implement AI-driven workflows, analytics, and reporting for better decisions 3. Product Lifecycle & Portfolio Strategy Identify category and whitespace opportunities Rationalize SKUs with data, not opinion Build product roadmaps that support long-term brand and revenue goals 4. Omnichannel Sales & Distribution Design a channel strategy that balances growth + brand protection Align wholesale, retail, marketplaces, and DTC under one strategy Set rules of engagement to reduce channel conflict and margin erosion 5. Measurement, Analytics & Operating Rhythm Define the right KPIs for your stage and strategy Build an operating cadence that keeps teams aligned and accountable Turn data into clear actions for marketing, product, and sales teams https://images.squarespace-cdn.com/content/v1/5e78f2b05c0ac823c208270b/1592339516663-5D6DYSI3E9QLBNFLGETU/72677043_408115403097021_7727603891151112848_n.jpg CPCO - The Value of a Fractional CMO/COO/CCO Keep your overhead light while getting senior-level leadership where it matters most. Leadership: Drop-in executive who can stabilize, focus, and lead cross-functional teams quickly. Experience: Hands-on, operator-level experience managing turbulence, resets, and growth. Scalability: Scale up or down as your business evolves. Capital-Efficient: Senior executive impact without adding a full-time C-suite hire. Mentorship: Develop your internal leaders through coaching, clear frameworks, and co-creation. https://images.squarespace-cdn.com/content/v1/5e78f2b05c0ac823c208270b/1587165107243-V2XWPU7XNGBW5KTKZ02A/flames.jpg CPCO - Experience Deep Operating Experience Across Premium Brands: 15+ years in executive leadership roles (CMO, COO, EVP) 20+ years building premium consumer and outdoor brands P&L responsibility from $40M to $350M businesses Leadership across sales, marketing, brand, product, supply chain, manufacturing, and IT I’ve led teams through category expansion, digital transformation, omnichannel rollouts, and brand repositioning. My focus is always the same: connect strategy to execution and turn complexity into clear, repeatable systems that teams can run. https://www.cp-co.net/contact-us daily 0.75 2025-06-19 https://images.squarespace-cdn.com/content/v1/5e78f2b05c0ac823c208270b/1585677574651-DLIVHCJP2TK0D4IQVP6V/Europe2015-4541.jpg Contact Us - Contact: Chris Parkhurst parkhursthaus@gmail.com https://www.cp-co.net/about daily 0.75 2025-12-18 https://images.squarespace-cdn.com/content/v1/5e78f2b05c0ac823c208270b/1613596795891-RHTN7AKXZT1WXT6I5AF2/Portrait+of+Chris+Parkhurst%2C+founder+of+CPCO+consulting+and+fractional+executive+for+consumer+brands.jpg About CPCO consulting What I’m known for I bring together brand and commercial strategy, operational discipline and team leadership to help organizations: Clarify positioning and brand story in crowded consumer categories Design go-to-market and channel strategy across wholesale, retail, DTC and marketplaces Optimize product and portfolio architecture for growth and margin Lead digital and AI-enabled transformation, especially in marketing and commercial execution Build scalable operating rhythms and teams that can sustain growth My focus is always the same: connect strategy to the realities of execution, and make it easier for teams to do their best work. Who I work with Private equity & portfolio companies PE firms and portfolio leaders typically bring me in when they need an operator who can: Translate an investment thesis into a practical roadmap Support a management team through a new growth phase or leadership transition Strengthen commercial and operational foundations ahead of a financing or exit I’m comfortable partnering with investment committees, operating partners and boards, and working alongside your internal portfolio ops team. For more detail on how I support sponsors and portfolio companies, see: CPCO consulting for Private Equity Founder-led DTC & omnichannel brands Founders usually call me when: Growth has created complexity and strain on people and processes The business is expanding from DTC into wholesale/retail/marketplaces, or the other way around They need to clarify focus and priorities, not just spin up more initiatives They’re making first senior leadership hires and want those leaders to succeed My role is to help you scale in a way that protects what makes your brand special while building the structure you need for the next stage. For a deeper look at how I work with founder-led brands, visit: CPCO consulting for Founders How I work I support clients in a few flexible ways: Fractional Executive Acting as a fractional CMO, COO or senior commercial leader Owning a clear agenda, leading teams and driving outcomes Embedded Advisor / Operating Partner Support Partnering with PE sponsors or founders to shape and pressure-test strategy Supporting management teams through key initiatives or transitions Strategic Advisor & Coach Coaching CEOs and functional leaders Helping teams make better decisions, prioritize, and build healthy operating rhythms Regardless of the engagement type, I bring the mindset of a long-term owner not a short-term consultant. A bit more about my approach I’m a builder at heart. I enjoy working with leadership teams that are curious, ambitious and willing to confront hard tradeoffs. You can expect me to: Ask direct questions and give clear, actionable feedback Bring structure, but keep it practical and right-sized for your stage Focus on business outcomes, not just activity If you’re leading a PE-backed consumer brand or a founder-led DTC/omnichannel business and you need experienced executive support, I’d be happy to explore how we might work together. https://www.cp-co.net/for-private-equity daily 0.75 2025-12-16 https://www.cp-co.net/for-founders daily 0.75 2025-12-16