Brand Creation & Launch
Developed and designed the go-to-market strategy for an urban inspired golf brand for Cutter & Buck. The collection exceeded financial expectations.

Integrated Marketing Campaigns
Created the first integrated marketing campaign for Annika Sorenstam's golf apparel collection. By weaving traditional and non-tradition marketing vehicles, the result was increased brand exposure and financial growth.

Brand Strategy
Repositioned the Cutter & Buck brand to communicate a single message and voice across a multi-channel business model returning the company to profit after successive negative quarters.

Go-to-Market Product Strategies
Crafted the marketing and launch strategy for a new line of technical performance apparel products for Cutter & Buck. It became the top selling collection for Cutter & Buck.

Business Growth Agent
Returned K2 Snowboards to growth after consecutive seasons of declining sales. The catalyst for growth resided in clarifying the brand message, refocusing product offering, improving dealer relationships and reinvigorating the sales force.

Brand Communication Platform
Designed a global communication platform to deliver a consistent brand message and experience globally.