Chris Parkhurst is a dynamic brand and marketing strategist with 10+ years building global brand communities in the active sports and sports lifestyle markets. He has held key leadership roles with K2 Sports and Cutter & Buck.

Concentrating on market-facing positions, Chris’s passion is for creating brand communities. His experience with crafting integrated marketing campaigns; go-to-market product strategies and developing brand communication platforms have been instrumental growth vehicles. Chris’s zeal for strategy started early at K2 Sports where he led the creation of a newly formed business unit, Sourcing and Product Planning. Later he would resurrect K2 Snowboards returning the division to growth and be the lead architect for the Brand Services division designing a global communication platform for K2 Sports. Chris draws on a business acumen that spans sales, marketing, branding and product. His breadth of knowledge provides the insight to craft compelling brand experiences globally. Throughout his career, Chris is consistently associated with innovating, changing and leading divisions/brands to new levels.

Most recently, Chris served as the lead marketing strategist at Cutter & Buck. Drawing on his branding experience he directed the repositioning of the Cutter & Buck brand, allowing for a single message and voice to be communicated across multiple channels. His relentless drive would later lead to the creation of an urban inspired men’s golf apparel collection called CBUK. During his tenure Chris launched several new product categories and developed the first integrated marketing strategy for the Annika Collection. These efforts were a catalyst for Cutter & Buck returning to profitability.

His high energy and engaging personality are as apparent in his professional career as they are in his personal life. Chris leads an active life style supporting his passion for the outdoors, community and music. This is reflected in his support for local non-profit organizations like KEXP and the Seattle International Film Festival.

A constant team player with an exceptional ability to motivate and inspire his teams and others, Chris is currently pursuing the right setting to showcase his talents and elevate a brand to new heights.